February 15, 2011 — Internships.com, the world’s largest internship marketplace, has partnered with College Parents of America, the nation’s only membership organization of current and future college parents, to inform college students and parents about the benefits of experiential education. Launching this spring, the How Internships Result in Employment (H.I.R.E.) initiative will provide products, resources and services tailored to best prepare college students for internships and for parents to help them along the way. The announcement was made today jointly by Robin Richards, CEO of Internships.com and Bob Soza, Chairman of College Parents of America.

The H.I.R.E. initiative will begin with a dedicated microsite and co-branded e-books filled with content focusing on careers and the intrinsic value of internship opportunities available during a student’s years in higher education. The Companies will co-produce webinars and release valuable data through special surveys and exclusive reports.

In a recent survey conducted by Internships.com, employers noted that relevant experience and interview performance were the most important factors they considered when hiring. Additionally, 45% of the employers on Internships.com said they’ve proactively contacted interns instead of waiting for candidates to apply.

“As co-leaders and experts in content for college parents and students, Internships.com and College Parents of America are a natural fit for the H.I.R.E. initiative,” said Richards. “This allegiance will provide key knowledge and expertise as well as the practical application of skills that will aid students in gaining a competitive edge.”

Soza added, “Our partnership with Internships.com demonstrates our commitment to provide college families with the innovative, relevant resources and services that will prepare students for success through college and beyond. We are very excited about this new relationship and the benefits it will provide for parents and students.” 

Students can access basic tools that allow them to: create new or upload existing resumes; design a professional profile; search, save and filter internship listings nationwide; receive text, Facebook, Twitter and email notifications; and utilize the Internship Predictorâ„¢. Internships.com also provides a Student Tool Kit with tips about how to handle interviews, informative articles, videos and blogs from student interns as well as industry experts. The Company offers additional, more advanced tools such as Top of the Pile priority for resume submissions, The Intern Certification Program, Featured Placement, The Career Navigator, Resume Review, Live Coaching and exclusive data on more than 5 million companies through the Company Directory.