(photo by flickr user Jimmie)

 

The National Retail Foundation has agained tracked what families have planned for Back to College Spending for 2013. The total projected amount? $45.8 billion dollars.

 

If you follow these numbers from year to year, that number is 8.55% lower than last year’s overall retail number of $53.5 billion (an average budget of $907.22). The National Retail Foundation suggests that this decline shows caution about budgets, with 76.5% of college shoppers saying “the economy will impact their spending in some way.” College shoppers plan to save money by buying generic or store brand products (32%), shopping sales more often (37.5%), and, for many, by living at home (a projected 47.7% in 2013 vs 42.9% in 2012).

 

How does the overall “Back to College” budget break down? The projected $836.83 college shopper budget will be divided among the following categories:

  • Electronics: $203.28 (24.3% of budget)
  • Clothing and accessories: $122.70 (14.7%) 
  • Dorm and apartment furnishings (including bedding & some home appliances): $104.76 (12.5%)
  • Food items: $104.44 (12.5%)
  • Shoes: $65.60 (7.8%) 
  • Gift cards $65.12 (7.8%) 
  • Personal care items $65.08 (7.8%) 
  • School supplies $62.92 (7.5%)
  • Collegiate gear $42.94 (5.1%)

 

The National Retail Foundation also released this “Back to College” infographic, detailing what they found to be the three most interesting findings of their 2013 survey. Take a look at these findings below:

(graphic from NRF’s Retail’s BIG Blog)

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